Raise Organization’s Profile, Realign Brand and Positioning, Strategic Communications, Board Development and Governance
Situation
Moss Advisors was contacted by the President of a national environmental organization that advocates political action and public policy enactments to protect the environment. After more than ten years of steady progress, the group wanted to develop a strategic plan that would elevate and enhance their efficacy for their next phase of growth.
Moss Advisors Work
Moss Advisors conducted a rigorous strategic review of the organization’s strengths and weaknesses, including extensive in-depth interviews with board members, major donors to the organization, senior staff of key members of Congress, third party organizations and media and political players familiar with the organization’s work. Moss Advisors collaborated with the leadership team to create a blueprint for the next generation of growth. The blueprint included strategies for revamping their board with recommended names of diverse high profile individuals, strengthening the professionalism of the fundraising and development capability, and repositioning media and communications to raise the organization’s profile and effectiveness.
Results
The Board and leadership not only adopted the proposed blueprint but engaged Moss Advisors to oversee the implementation/execution of the plan.
Strategic Communications, Spark Connections
Situation
A national bi-partisan organization was recently formed with the mission of putting America on a sound fiscal and economic path. The organization launched a campaign that brought together America’s top CEOs, small business owners, community leaders in over 35 states, and leaders from both Democratic and Republican parties, to work with Congress to achieve a comprehensive debt deal large enough to stabilize and reduce the federal debt. Moss Advisors was recruited to engage the over 170 member CEO Council and develop a plan to leverage their significant reach and resources.
Moss Advisors Work
Moss Advisors developed national networking and outreach events for CEOs and the organization’s leadership to mobilize local, state and national support to persuade Congress to enact, and the President to sign, a comprehensive debt deal. Moss Advisors worked with the Communications team to develop op-eds for high profile media placement, recruited prominent CEOs to join the effort to achieve diversification, secured high level meetings with influential Washington DC policy entities for CEO Council members, and worked closely with the Government Relations offices of CEO members to collaborate and leverage resources to meet campaign objectives.
Moss Advisors developed ideas to promote the goals of the organization to extend its effectiveness and branding.
Results
Moss Advisors effectively leveraged CEOs and their teams in a national campaign to generate crucial support for a bipartisan solution to a national public policy challenge. Moss Advisors helped move the organization forward by developing cogent, unified messaging and orchestrating high-impact events that engaged the organization’s varied constituencies.
Spark Connections, Raise Profiles
Situation
C-suite executives of a major corporation sought Moss Advisors‘ guidance in identifying and orchestrating key opportunities to advance their political and business goals during the 2012 Democratic and Republican National Conventions. In particular, the corporation wanted to ensure their most senior corporate executive had an A-list experience at the 2012 National Conventions.
Moss Advisors Work
Working under new legal constraints and convention guidelines that limited traditional corporate involvement and participation in national Presidential Conventions, Moss Advisors navigated the new guidelines to develop an effective menu of social, political and media events that matched the business and political goals for the corporation. Evaluating a myriad of opportunities, Moss Advisors identified high profile events and private meetings that ensured worthwhile experiences for the company and their executives.
Results
Senior-level executives were highly satisfied with the number and range of contacts that Moss Advisors identified and facilitated. The client reported that their executives considered their experience at the Conventions to have been a great success that maximized their investment.